Tamara – Shopping Should Be Fun
CLIENT
Omar Aly
CATEGORY
BNPL
LIVE VIEW
Visit Website
TIMELINES
6 Months
SERVICE WE PROVIDED
- User Research
- UI Design
- Development
About the Project
The Tamara project revolves around optimizing the largest BNPL (Buy Now, Pay Later) platform in Saudi Arabia, Tamara.
Our collaboration involved adding innovative features and refining the platform’s design for enhanced aesthetics and user experience.
The result was an expanded set of capabilities that elevated user engagement on the Tamara platform.
Problems
Tamara wanted to add a feature that would allow users to browse stores with greater convenience and make purchases without having to leave the app.
Challanges
Our Design challenges included optimizing user flow for one-tap checkout, ensuring payment security, maintaining consistency & compatibility across devices for a seamless user experience.
Our Solutions
We integrated a “One-tap checkout” option that allows users to quickly complete their purchases without the need for multiple steps. Also, We applied minimalist design, ensuring that the app provides an aesthetic and engaging experience
